NBC announced the following today:
NBCUniversal will provide 5,535 hours of coverage for the 2012 London Olympics across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours. It was also announced today that NBC will broadcast 272.5 hours of coverage, the most ever for an Olympic broadcast network, largely attributable to an increase in daytime coverage.
That’s 5,535 hours, or roughly the equivalent of 231 days of Olympics coverage. I’d love to see somebody do a reality show on people trying to watch every hour on the various outlets. Now that would be good TV.
Here are other fun facts from the release.
The 5,535 hours of Olympic coverage are the most ever and surpass Beijing’s coverage (3,600 hours) by nearly 2,000 hours.
NBC will broadcast 272.5 hours of London Olympic coverage over 17 days, the most extensive coverage ever provided by an Olympic broadcast network, and nearly 50 hours more than the 225 hours for Beijing in 2008.
The 5,535 hours more than double the total amount of coverage of every Summer Games combined prior to Beijing (2,562 hours from 1960 Rome on CBS to 2004 Athens on NBC).
NBCUniversal will average 291 hours of coverage per day over London’s 19 days (including two days of soccer competition prior to the Opening Ceremony).
The chairman weighs in:
“We are only able to provide this level of coverage to U.S. viewers because of the unmatched array of NBCUniversal assets,” said Mark Lazarus, Chairman, NBC Sports Group. “Whether on television or online, on broadcast or cable, in English or in Spanish, NBCUniversal has the London Olympics covered, providing the American viewer with more choices than ever to watch the Games.”
My translation: Our butts are on the line here, so you better watch.